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GQ (originally Gentlemen’s Quarterly) is a monthly men’s magazine focusing on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. It is the male equivalent of Vogue. Gentlemen’s Quarterlywas launched in 1931 in the United States as Apparel Arts, a men’s fashion magazine for the clothing trade, aimed primarily at wholesale buyers and retail sellers. Initially it had a very limited print run and was aimed solely at industry insiders to enable them to give advice to their customers. The popularity of the magazine amongst retail customers, who often took the magazine from the retailers, spurred the creation of Esquire magazine in 1933.
The magazine reported an average U.S. paid circulation of 824,334 issues per month, of which 609,238 were subscriptions. 73% of the readership are men, and 63% are single. 65% of readers had an annual income of $50,000 or greater; and 25% had an income greater than $75,000. British GQ had a circulation of 120,019 from January to June 2009.
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